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CHESTER ZOO SIGNAGE

Chester Zoo was opened in 1931 and was recently voted as the best zoo in the UK and is within the top twenty zoos in the world.

THE CHALLENGE

Chester Zoo is one of the largest in the UK, therefore it required sufficient signage to aid easy navigation.

THE SOLUTION

We produced playful and eye catching designs to reflect the fun nature of the zoo.

We recommended the durable feather flag, allowing good visibility and mobility if a change of position was required.

For the newly built expedition huts located around the zoo, we designed 3D overhead signage, consisting of individual flat-cut letters suspended on locators.

THE OUTCOME

Since the instalment of the signage, the zoo has observed easier customer navigation and an increase in traffic to the areas advertised on the signage. This project was undertaken on behalf of an agency.