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Crux Hardware Logo Design

THE CHALLENGE

JD Designs have created a varied selection of logos for emerging businesses. Most recently, we produced a logo for an own brand range, for specialist decorators merchant, Leyland SDM. Own brand items are often seen as the budget option, whilst being an essential and popular range. Leyland requested a design that would connote a quality brand.

THE SOLUTION

We used a simple yet sturdy logo that suggested the product was enduring yet affordable. It looked like a comparable product to the more well known brand items.

THE OUTCOME

The client welcomed the new Crux Hardware brand for their London branches.