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Dukes of London Newsletters

2028
19

Dukes host an annual event to promote their range of new and bestselling products to their customers. The theme for the 2016 show was ethical and sustainable products.

THE CHALLENGE

In addition to promoting the ethical and sustainable theme, we were asked to advertise a range of virtual reality products.

THE SOLUTION

Our approach was to balance the ethical theme, using nature-based images, with the virtual reality products, by using bold and bright shapes with futuristic text effects.

THE OUTCOME

Dukes recorded an increased click-through rate upon receipt of the newsletters and a record number of visitors to the event compared to the previous year.