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Launch of the Castelli Acero Notebook

Castelli, a global manufacturer of diaries and notebooks, recently launched the Acero notebook with a wood grain effect.

THE CHALLENGE

Dukes of London decided to distribute the notebooks to their client base, with embossed artwork to the front.

THE SOLUTION

The brief was to create a logo in the style of a stamp, often seen on wooden crates. The logo needed to be small, so as not to demand too much prominence, but large enough to ensure the smaller details wouldn’t merge during the embossing process. 

THE OUTCOME

The wood texture and branding has proved to be a hit with clients, who are constantly seeking new and innovative branding and merchandise solutions.