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SEA LIFE LONDON AQUARIUM SIGNAGE

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SEA LIFE London Aquarium, based along the river Thames, welcomes over one million visitors each year and is London's biggest aquarium.

THE CHALLENGE

The objective from the Aquarium was to create signs to be displayed throughout the attraction to promote the additional activities available. 

THE SOLUTION

Capture areas provide a personal experience, where guests are photographed within different themed areas and have the opportunity to purchase a photobook at the end of the tour. We designed signage to promote the capture areas whilst presenting the various fun backdrops for guest photos. 

THE OUTCOME

As a result of the signage, the aquarium shop reported an increase in engagement and photo book sales. This project was undertaken on behalf of an agency.