MENU

SEA LIFE LONDON AQUARIUM THEMED ROOM

SEA LIFE London Aquarium, based along the river Thames, welcomes over one million visitors each year and is London's biggest aquarium.

THE CHALLENGE

Having already designed multiple areas for the Aquarium, the client required a contrasting theme for the gift shop, to the predominantly blue composition throughout the tour. The design needed to enhance customer communication and accommodate the display of customer photo books. The artwork would be applied to walls, POS units and flags.

THE SOLUTION

Using elements of existing artwork we created a submarine theme, using port holes to incorporate cartoon characters. The speech bubbles emanate as steam from the pipes and were strategically positioned to allow visibility during times of peak customer traffic. 

THE OUTCOME

As a result of the new wall signage, the aquarium shop reported an increase in engagement and photo book sales. This project was undertaken on behalf of an agency.