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Dukes of London Sticky Phone Cleaner

We are often called upon by Dukes of London to produce innovative designs for new products, such as this sticky phone cleaner. The small viscous piece of cloth is removed from the backing card to clean a phone screen and stuck back onto it after use.

THE CHALLENGE

Since the purpose of the product isn’t obvious upon first inspection, the artwork had to create an instant visual recognition, with the aid of instructions.

THE SOLUTION

We based the artwork on an iPhone 5 interface. The cloth was integrated as a speech bubble containing the Dukes logo.

THE OUTCOME

We produced a number of designs for Dukes of London’s clients, such as Threadneedle Investments, who wanted a simple design with the instructions clearly stated to one side.