Brand Identity


In May 2017, we were tasked with creating a logo and brand guidelines for the rebrand of Publicitas to The NewBase. They requested a triangular graphic to commemorate their past and founding city of Zurich using the Publicitas colour palette. The final design with the upward opening symbolises their advancement towards current and future marketing methods. We implemented the brand identity and designed brand guidelines for each global office.

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We are dedicated to building brands and helping them build lasting relationships with their customers. Ready to discuss your project? We’d love to hear from you.