The Pop Stop
The Pop Stop are a new Essex based business, supplying handmade, all–natural, gourmet ice lollies. They required a logo that immediately communicated the products sold to a wide demographic, with a desirable design appealing particularly to children. In order to promote the handmade, natural ingredients, we crafted a brush stroke outline of the ice lolly, with a light texture. The aim was to create a fun and vibrant colour palette, whilst ensuring colours were not unnatural.