Chester Zoo is one of the largest in the UK. Therefore it required sufficient signage to aid easy navigation. We produced playful and eye-catching designs to reflect the fun nature of the zoo. We recommended the durable feather flag, allowing good visibility and mobility if a change of position was required.
For the newly built expedition huts located around the zoo, we designed 3D overhead signage, consisting of individual flat-cut letters suspended on locators. Since the instalment of the signage, the zoo has observed easier customer navigation and an increase in traffic to the areas advertised on the signage. This project was produced on behalf of an agency.