Ticket & Stadium Signage
FC Barcelona required an updated, multilingual ticket design for their tour, along with signage to aid navigation around the largest stadium in Europe. The tickets were designed to showcase the photo book opportunities within the tour. We planned a photoshoot where models were asked to pose in line with pre–designed scenes or as Barcelona players. We designed the composite images with models and individual players on pitch-side and dressing room backdrops, promoting the interactive experience and thus enhancing the appeal of the tour.
Due to the popularity of the tour, a high volume of guest traffic flows through the stadium. Therefore, we chose a simple layout for signage that met the customer need, whilst keeping the guest journey straightforward.